Now that I'm in my fourth semester of teaching International Advertising (IA), I've gotten quite used to hearing students saying,
"But Ms, local brands sucks!"
"Well, all the more reason why you and I have to help in building local brands."
Quietly, however, I have to concede that they have a point there.
And an hour's tour of the 4th Herbal Asia 2007 just before it closed at 5:30pm last Sunday (4 November 2007) was sufficient to prove that many exhbitors display only rudimentary knowledge about branding.
Now, let's go through some of the brand names for local 'cosmeceuticals' and you be the judge:
1. Serai (no slogan) but presents a uniform and consistent design for its packaging;
2. SirehemAs, with its slogan "Difference your life style" and its range of Xanzwhite ("Beauty inspired by science ..."), Warisan Puteri, Sireh Slim, Losyen Herba Sireh, Sireh Seaweed Moisturizer and Kopi Bos;
3. SRJ Flora AromatiQ - "UNA - U naturally anggun" and its 'self care set', 'hair care set' and 'home decor'.
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